Plan Your Production
Applying careful thought and consideration to every aspect of your production will greatly enhance your final result. This sounds like a no brainer, but I am shocked by how frequently I see a dramatic lack of planning from professionals who’s past work proves that they should know better.
I still remember the first video camera that I purchased. It was a Canon 60D with a Canon 50mm f/1.4 lens and a RODE VideoMic. It sounded so incredibly professional to me at the time. I’m sure my friends we’re sick of me talking about it before the camera even arrived.
You don’t have to be shell shocked when it’s your time behind (or in front of) the camera. Instead, plan out the key details of the production before you ever get on site. Creating a storyboard, putting together a simple shot list, renting additional equipment, and reviewing all scripts with peers are a few simple ways to produce the best final product possible. These steps should be taken before you even think about rolling camera.
Another great time is to keep a production journal. This is where you write down important experiencial information that can include how-to reminders and lessons learned first hand.
Never Let A Budget Restrain Your Final Product
Great production concepts hardly ever originate based on the foundation of budget perimeters. So, once you have your mind-blowing video idea, don’t let yourself be discouraged by a lack of funding. Instead, try to figure out the most cost effective way to get the look that you want without spending the money.
There are limitations to this. If the motivation for your next creative breakthrough is based on something like bringing down the walls of Pixar Studios or making a GC flick that rivals Avatar, then I would encourage you to seek additional funding. If you want to keep your camera steady without spending $2,500 on a RedRock Micro shoulder rig, then I would encourage you to seek out the closet hardware store. PVC with a little creativity can make a very effective shoulder rig.
Plus, replacement parts are much less that $60.00 a piece. There many of these money saving video hacks that can make a significant impact on your bottom line. There are quite a few resources available online to learn more about these tricks. A few of my go-to resources are nofilmschool.com and videomaker.com.
Share Your Work and Encourage Feedback
Congratulations, you made it. You have successfully transformed your creative vision into a shining example digital media wizardry. Your thorough planning has led to a seamlessly executed production.
Now what? Share it with the world.media production
It’s not enough to be open to recieving feedback and advice. I have learned that it’s actually something you have to ask for. The media production industry is saturated. This is by default.
More than likely, you have a camera in your pocket right now that rivals my first DSLR. In the past 5 years we have seen a dramatic increase in the availability and popularity of “prosumer” HD cameras and the emergence of the “weekend warrior” videographer. While it is true that most tech-savvy individuals are carrying around an ad-hoc production studio on their backs, that doesn’t mean that they share your desire to aquire effective media production capabilities.
Share your work with those who you know are more experienced than you. Share your work with those that are more talented than you. Receiving detailed feedback will benefit you much more in the long term than a few dozen likes to a Facebook post right now.
But, remember. If your media is good enough, you won’t have to decide between the two
Remember, if you take the right amount of time to draw a clear vision for your production and equip your team with the blueprint to reach that goal, you will find it much easier to exceed your client’s expectations as well as your own.